"Social media" is a term that has gained in importance and popularity over the past two years. But what is it and how can it be used to benefit your business? The media are instruments of communication.
Traditional media such as newspapers formats, radio and television are one-way communication formats from the publisher to the reader, listener or viewer. Social refers to the company and how it is organized with people and interacting communities forming. You can even hire professionals who will grow your business by using social media marketing application.
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Social media are social formats bidirectional communication media where publishers, readers, listeners and viewers are able to contribute to the conversation communities and shape specific mutual interests.
Social Media has been activated by so-called Technology 'Web 2.0' which resurfaced to 2002-5 to facilitate multi-stakeholder communication, information sharing, interoperability, collaboration, and community-generated content users or consumers (media) on the World Wide Web.
It includes features such as blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
Thus, it follows that "Social Media Marketing" is the use of social media capabilities for marketing purposes. Not quite – the traditional forms of marketing do not translate directly or work in this new environment.
In traditional marketing you produce materials and campaigns to your customers and prospects. In social media marketing, you are engaged in communication with your customers and prospects.
You use the capabilities of social media in the same way to make your customers and prospects, and you observe the rules established by the community that you provide.