A website is much more than just a place to visit online. A company website is a marketing tool, a location to advertise, a powerful way to persuade visitors interested in your products or services to make contact and ultimately choose your company among the thousands of competitors vying for their business.
And, it should serve as such in the most effective way possible. When you choose a company to develop your site, the following important factors should be considered and possibly weigh heavily on your decision-making process. If you follow these important guidelines you will have a powerful online presence that not only is attractive, unique and appealing but will have the effectiveness to grow your company and make you money.
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1) Design capability: The first factor to consider is the creative ability and talent of the designer. Cookie cutter templates are easy to acquire and most average "designers" use them as a foundation for a company's web page design.
This is because they are usually technical people with no design talent or they are using the most basic and inexpensive web applications to build your site. In this scenario you will end up with web pages that look unimaginative and dull. You've seen them! They are everywhere! Lots of simple text, simple format, square pictures dropped into the page without proper design or creativity. Smart companies hire an experienced designer with unique creative talent that will "custom design" your web page from scratch using high-end design applications before they are coded or scripted.
2) Marketing and advertising Experience: The development of a website should take into consideration the market demographic your company is speaking to. The personal, political and cultural profile, age group, and environmental considerations among others will be a determining factor on how a knowledgeable web developer will design and write the content of your website.