For an IT company to stand and do business these days in a competitive global market, you must have a good plan for product positioning.
A successful positioning statement must be:
1. Believable- When it is not believable, then it is useless. When it comes to making successful positioning of IT services for a professional IT company in Bay Area, it is important to do it carefully.
2. Consistent- A company will not stand up to scrutiny if judged on its own consistency. So, consistency will be a major factor to consider while doing business.
3. Straightforward- A positioning statement is exactly an identical manner. When it's so complex that you and your sales reps can not recall it, you are ensured that your clients will not either.
4. Compelling- What is the purpose of telling someone something which is not interesting and does not apply to them? If you are taking the probability of lying, then tell a lie that's at least marginally appealing to the listener.
In the instance of your organization or product's placement, it must mean something to your intended audience. Which means you have done your homework. What is very important to them? What is not? What advantages can they never do without? Learn, and guarantee that your placement strikes those notes.